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Reference Cases — ShopeX IT Consulting
CHN
ENG
Chapter 08
Reference Cases
From global giants to emerging local brands, five representative cases show the breadth and depth of ShopeX services
Cross-industry · Cross-scale · Cross-model
FMCG, home retail, bakery, luxury, and fashion retail — each case is a distinct consulting journey and a complete loop from strategic planning to system implementation
5 Major Industries
Consulting + Implementation Loop
01
Nespresso
FMCG
Core pain point: Overseas systems could no longer be used under PIPL; business was concentrated on public platforms; private-domain operations were underdeveloped; heavy manual operations reduced efficiency
Digital light consulting + business middle-platform implementation
20+ in-depth interviews → 100+ page digital transformation blueprint presented to the global CEO → 10-page, 1,000+ line bilingual BRD signed by business teams → business middle-platform implementation contract, completing the loop from consulting to delivery
02
Home Brand
Home Retail
Core challenge: Growth was limited by the traditional distribution model, requiring exploration of a new business model
Brand business strategy discussion + digital vision blueprint planning
Co-designed a new business model integrating Sky Network (online) and Ground Network (offline stores), introduced scenario-based FMCG, and upgraded brand positioning to bathroom and kitchen scenario service provider
03
21cake
Bakery & Food
Core diagnosis: Among millions of members, 72% were silent or lost users; customer profiles were not refined; marketing scenarios were limited
Brand digital current-state diagnosis, growth opportunity exploration, and business improvement planning
Established a user-centric optimization direction focused on brand image, refined customer operations, and exploration of a second growth curve, clarifying the path for digital implementation
04
Tiffany & Co.
Luxury
Core challenge: Dual OMS systems caused low operating efficiency, complex architecture, and high maintenance cost, and could not support Tmall exchanges, O2O, and other new business needs
Omnichannel e-commerce upgrade consulting
Provided a modern OMS integration plan to support new retail scenarios and solve inventory fragmentation and data synchronization issues
05
Massimo Dutti
Fashion Retail
Core challenge: The group-developed OMS integration with Tmall was outdated, built 4–5 years earlier; many APIs were deprecated, and performance and scalability were weak
Tmall IOP (Integrated Operation Platform) modernization consulting
Provided consulting outputs and implementation recommendations for 12 core scenarios, including API specifications, interface sequence diagrams, and key parameters
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