--- title: 商派云店产品介绍v1.0（英文版） description: 文本抽取：知识库/02-商城交易私域场景/云店模式/商派云店产品介绍v1.0（英文版） updated: 2026-11-04 tags: [原始文档, 抽取, 知识库] source: 知识库/02-商城交易私域场景/云店模式/商派云店产品介绍v1.0（英文版） source_type: txt source_hash: c0e621912b3c extracted_at: 2026-11-04 quality: ok --- --- source: 知识库/02-商城交易私域场景/云店模式/商派云店产品介绍v1.0（英文版）.pptx type: pptx size_kb: 54315 category: 02-商城交易私域场景 quality: ok --- ## Slide 1 Shopex Cloud Store Best Practices Shopex Cloud Store ## Slide 2 Six Core Points of Upgrading the Cloud Store Business Model Helps enterprises build a private domain traffic hub, create a closed-loop operation for physical stores & cloud stores. Physical Store Cloud Store How to attract more customers? Attract traffic Boost sales How to turn traffic into sales? How to improve operation? How to support business operations at a large scale? How to boost offline sales? How to further expand the private domain? 1 2 3 4 5 6 ## Slide 3 TO BE - Shopex Cloud Store Upgrade Business Overview Traffic Funnel ç√ ERP CRM WMS Same-city Delivery Employee Work Card Online Mall Official Account Channel Live Code Online Mall Offline Store Stores nearby Recommend Points mall LIve commerce Group buying KOL distribution Marketing campaign Store A Store B Membership Identification Private Domain Marketing Center Sales Center Settlement Center Marketing Center Fulfillment Center (OMS) POS Member Center Activity Registration Rewards for Sharing Friend Support Live Commerce Content Sharing Marketing campaign Import Offline Traffic Traffic Distribution store import public domain import private domain import Mall import SA mall SA new customers SA performance SA Sales Order mgmt SA new customers Product mgmt Store mgmt Merchant Onboarding Unified Platform Collection Auto Split Payment to Merchant ## Slide 4 Shopex Cloud Store - Product Function Overview Customer conversion Fission sharing Shopping guide mall, coupons, recommendations Cloud Store Management Center Wechat mini-program Customer approaching Sales growth Shopping guide mgmt, Customer acquisition Offline Work card Material Customer retention Community, customer mgmt Live code Group buying Fission Customer churn data Behavior data Sales data Promotion rule Promotion operation strategy Content mgmt Product mgmt Store mgmt Order mgmt Template mgmt Member mgmt Promotion mgmt Unified Collection and Automatic Settlement Order routing Inventory mgmt Logistics trajectory Delivery mgmt Warehouse mgmt Product rule Store management tool Order rule Store inventoy, product listing & delisting Permission rule Role management of head quarter and stores Store entry rule Store management tool Touch point Marketing Center Sales Center Fulfillment Center Community Welcome Recommend Official account Menu Push article Aipay miniprogram Mall Settlement Center Store Collection ERP CRM wms Same-city Delivery POS Analysis Center Data Analysis ## Slide 5 We have identified five core business units to support the brands growing needs in the new retail sector. Customer acquisition Customer conversion Customer retention Sales promotion Fission sharing Marketing center Empowerment mgmt Store digitization SA digitalization Member digitization Sales Center Order routing Inventory sharing Express/Pickup Logistics track Fulfillment Center Collection service Profit sharing Fund management Fund settlement Settlement center Flow analysis Source analysis Effect analysis Visitor analysis Analytic center Cloud Store Solution Overview-5 Business Centers ## Slide 6 1 We have identified five core business units to support the brands growing needs in the new retail sector. Marketing center Sales center Fulfillment Center Settlement center Analytic center Cloud Store Solution Overview-5 Business Centers Multi-terminal omnichannel Multi-channel sales conversion Transaction service Member Operations Live Broadcast Brand Empowers Stores Customer acquisition Customer Conversion Customer retention Sales Promotion Fission sharing Order routing Inventory sharing Express/Pickup Logistics track Settlement center Separate account model Profit sharing Data tracking Flow analysis Source analysis Effect analysis ## Slide 7 Cloud Store Marketing Center Module Architecture Backend Tool Box Customer Management Assignment Recruit Customer transaction data Customer portrait Customer behavior data Task List & Materials Task execution Performance Dashboard Customer Conversion Community Sales Assistant, Community Management (WeCom) Activities Sign up Cloud Store Community Welcome message Red pocket Sop push notification SA Mall User behavior notification Sales statistics Customer relationship data WeCom Management Organization mgmt Official Accounts Menu Posts Customer Connection Check in WeChat Official Account Traffic Channel QR Code Salesperson ID card Customer Relationship Link Material library Welcome message Automatic lead assignment Customer portrait Group QR Code Relationship Settings Group sop Sales Manager Shopping Guide Mall Sales Assistant Task Sales Task Distribution Employee Management Group booking Customer Management Customer relations Channel Customer Management Customer behavior data Transfer of authority Offline Employee ID card Channel materials Community Customer group mgmt Customer portrait Performance statistics Commission data Marketing Center Data Statistics Marketplace Live code Selected materials Recommend Custom service Customer churn data Behavioral data Sales statistics Data Analysis Assign former employees to clients Performance Ranking Automatic lead assignment Customer Acquisition ## Slide 8 Marketing Center-Private Domain Marketing Center Operation Structure PART 01 Through customer acquisition, conversion, retention, and sales growth, as well as viral marketing, we empower businesses to optimize their WeCom private domain traffic operations. 1. Lead generation Employee ID card Export records of business cards and ID badges Online Mall Shop Guide Customer Service Official Accounts Add nearby store guides WeChat Official Account Post Channel QR Code Create employee and store channel campaigns Offline store Store materials, store QR code 2. Customer conversion Welcome message Create mini programs, images, welcome message Group SOP Bind shopping guide tasks and set reminders Customer Relationship Settings Sales associates bind with customer Bind time, Send group messages Sales Assistant Task Share and forward coupons and products, pages, posters Material library Manage images and videos 3. Customer retention Customer management Customer attribute filtering Customer Group Customer group import Customer statistics View sales statistics Community permissions and customer group statistics Customer Tag Batch tagging Tag by purchase record Tag Management Create teg Sync enterprise micro tags 4. Sales improvement Performance ratio Online Shopping Performance-based commission Based on store performance tiers Based on employee performance tier Performance statistics Sales performance statistics Store performance statistics Commission statistics Export commission details View commission rules Customer statistics Customer Overview Customer statistics 5. Fission sharing Share coupons Forward coupon promotions in the shopping guide group Product recommendation Sales Guide Product Recommendations Video + Spread + Fission Share Share products from group buying and limited-time special offers ## Slide 9 Customer acquisition - Bind new customers to store and salesperson Customers Official Events Proactive Visits SA Recommendations Online Promotion Members Link to a sales assistant and create a friend relationship & dedicated sales assistant Store New Customers Promote offline events and schedule live streams Label Position Promotion Promote with various game posters Set time periods for store new customer acquisition nodes Sales Lead Recruitment New customer acquisition speech, activity planning training and new customer daily emotional maintenance guidance Live shopping guide, content seeding training Adjustment of sales promotion enthusiasm The establishment of the reward and punishment system for sales promotion Training support for sales staff on coupon distribution content and copywriting Employee ID card, dedicated to sales staff Scan the QR code to add the sales assistant as a friend 1 Push welcome messages and promotional offers Register binding relationship Employee ID cards are used for lead generation in offline stores and bind them to dedicated shopping assistance services. ## Slide 10 Customer Acquisition Through Lead Generation: How to Bind New Customers The SA invites the customer to add them as a friend by scanning the QR code on WeChat After scaning the QR code and adding friend, consumers receive a welcome message from the mini program. Enter the mini program to complete authorization, registration, and login Received dedicated customer binding notification New customer: Users who have not yet registered as a member can add a sales assistant as a friend, receive a welcome message from the mini program, and complete authorization registration to bind an dedicated sales assistant. Regular customer: If you are already a member of Cloud Store, scan the QR code with WeChat to add the sales consultant as a friend. After receiving the welcome message from the mini program, enter the mini program to complete authorization, login, and bind your dedicated sales consultant. Dedicated customer view ## Slide 11 Traffic Acquisition-WeChat Official Account Traffic The official account menu recommends nearby stores based on customer location, directs existing WeChat Official Account users to WeCom, and builds brand private traffic. WeChat Official Account posts Scan the QR code or open the mini program Open the splash screen to jump to a mini program Official Account Dedicated Shopping Guide Menu Add a dedicated sales assistant example ## Slide 12 Customer Acquisition through Channel Live Code and Online Mall Multi-channel outreach through live QR codes, online stores, official accounts, and physical stores to attract and acquire customers. 、 Channel QR Code Welcome to customize employee/group activation code channels Mall traffic Show recommended customer service at the top of the store Mini Program Store Pop-up Interactive activities, poster recommendations, and QR codes for shopping guides Received the mini program welcome message Enter the mini program to complete authorization, registration, and login example ## Slide 13 Drive traffic to offline stores and bind dedicated sales assistants Employee ID badges are used for lead generation in offline stores. Store materials, store events, and smart screens display QR codes. Scan the code to randomly assign a sales assistant to the user. Customer acquisition through offline stores ## Slide 14 Customer Conversion-Refine Customer Operations to Boost Conversion Rates Auto-welcome message for group join After adding a user, the system automatically sends a welcome message to the customer. Different sources have different welcome message content. 1. Welcome message for users, set the corresponding welcome message for specified users 2. Welcome message reply content: text, image, link, or mini program Customer Profile Visualization Customer browsing paths, purchase history, and frequently bought items are clearly displayed Bind one-to-one shopping guide service Bring dedicated shopping guides online for personalized 1-on-1 assistance, keeping customers connected to the store 24/7. Become a dedicated customer: 1. New customers: Scan the QR code to add as a friend and complete registration 2. Existing customer, scan the QR code to log in ## Slide 15 Customer Retention-Intelligent Customer Management to Improve Retention 3 Standardized SOP push for groups Set push rules to automatically remind group owners to send messages, effectively reaching customers Group Customer Messaging After the administrator creates a new enterprise group and sends it, the message will be delivered to the customers either after confirmation by the member who added them or after confirmation by the group owner. Customer Footprint Tracking Real-time synchronization of customer behavior paths to facilitate customer analysis and close deals statistical analysis Customer statistics by sales assistant, store, sales performance, and commission ## Slide 16 Sales Promotion-Sales Promotion Conversion Shopping mall sales Empowering sales representatives with digital capabilities, each is equipped with their own dedicated e-commerce platform. Sales Promotion Conversion of Sales Guide Task Assign sales targets to sales representatives and support the companys strategy for comprehensive promotion. Sales Performance Visualization View real-time personal performance and employee rankings. Provide personalized one-on-one online guidance to ensure 24/7 customer engagement with the store. ## Slide 17 Fission Sharing- Shop Assistant Sharing Share coupons The headquarters establishes a marketing material repository, delivering real-time updates on new arrivals and promotions directly to sales representatives. These representatives then leverage customer tags to selectively share coupons, product recommendations, and event details with their dedicated member groups through WeComs one-on-one private chats, customer circles, and social media feeds, achieving efficient and precise marketing engagement. Promote sales conversion with coupons, product recommendations, and event sharing Product selection Content recommendation sharing Task sharing ## Slide 18 1 We have identified five core business units to support the brands growing needs in the new retail sector. Marketing center Sales center Fulfillment Center Settlement center Analytic center Cloud Store Solution Overview-5 Business Centers Multi-terminal omnichannel Multi-channel sales conversion Transaction service Member Operations Live Broadcast Brand Empowers Stores Customer acquisition Customer Conversion Customer retention Sales Promotion Fission sharing Order routing Inventory sharing Express/Pickup Logistics track Settlement center Separate account model Profit sharing Data tracking Flow analysis Source analysis Effect analysis ## Slide 19 Cloud Store Sales Center-Brand Empowerment Store Co-create Digital Retail PART 02 Empower physical retailers to digitally upgrade their stores, sales teams, and member programs. Brand digitization Brand Empowerment from headquarters, digital transformation of stores, sales assistants, and members Corporate Image Window, Traffic Reception Main Base Product, Marketing, PR Release and Management Platform Unified management of orders, services, and members Create an interactive window for users, brands, and stores Supporting the companys retail digital transformation Store digitization Store/Distributor Each store is a cloud store, with a unique identity for every one of them. Localize online operations and digitize in-store operations Implement differentiated store promotions and services Manage orders and services online Build channels and methods for stores to reach private domain users Member digitization consumer Convenient and quick one-stop shopping experience for consumers Quick and comprehensive access to products and services Consumer rights and consistent experience Offline, online, and omnichannel shopping experience Directly engage with brands and stores SA digitalization shopping guide One-to-one customer service by sales assistants to boost sales conversion Share and forward sales assistant tasks Sales Guide: Potential Customer Operation and New Customer Acquisition Serve customers outside the store, with no time or location restrictions Performance reports, task management, and customer management ## Slide 20 Cloud Store - Sales Center Overview All store event, Specific store event develop Platform Products Store product review Online coupon One - click store replication for opening a shop Delivery / Self - pickup / Same - city delivery Select and list products from the platform product pool LBS positioning, independent store homepage for physical stores micro mall PC mall mini program APP Online platform Platform events Online order placement Store Marketing campaign In - store verification Customized for every store Offline Store Member GuideB One-on-one shopping guide service Customer Customer orders, guide earns performance Marketing Campaign Guide shares, customer registers and binds GuideA GuideC One-on-one shopping guide service ## Slide 21 Brand Empowerment Stores-Realize Online Management of Store Operation 1 Customer Flow Product Payment Operation Customers in Store Payment in Store Store-based product management One store, one mall Store codes, products, and event posters are available in the store mall Bind dedicated sales assistant Nearby stores LBS locates nearby stores and guides Store independent product inventory and pricing Sync headquarters products with store mall Use your online coupon at the store for verification, and follow up with offline registration. Bind a specific store and issue store coupons Order online and pick up in-store Bind salesperson commissions to their store Direct store payment for orders Brand Empowers Store Sync store with headquarters decoration templates. Customize store decoration. Centralized collection with automatic allocation Store-based activities and fulfillment ## Slide 22 Brand Empowerment Stores - Store-based Customer Flow Enter store with parameter Store mini-program code, SA card, product sharing poster Brand marketing campaign 1. Official Account 2. Online Promotion 3. Consumer-initiated visits (1) Headquarters stores and independent brand stores can be independently featured and placed on their corresponding official accounts, while other stores will not be featured automatically or receive user search traffic. (2) Proactive Push: Automatically display links or QR codes for events, products, or stores. Users can access the store by clicking Home or Back on the homepage. (3) LBS recommends nearby stores Relationship between cloud store and headquarters store Consumer Consumer store entry binding rules can be enabled as needed. LBS location-based store entry, with each store having its own unique interface. Different stores may have different homepages or access to the brands main store. ## Slide 23 Brand empowers stores - Headquarters products sync with store mall The product headquarters manages them centrally, and stores can list and sell them simultaneously. Stores can modify product information and list them in bulk. Price control: centralized management by headquarters Warehouse mode: Use headquarters inventory and store independent inventory Store terminal supports: Select products to set on/off shelf in bulk in the headquarters product pool. Centralized product management with synchronized store listings ## Slide 24 Brand Empower Stores-Headquarters uniform decoration, one-click copy to stores 1 Headquarters: Batch copy store templates to stores, inherit the headquarters unified decoration template, and apply them synchronously across all stores. Sync with headquarters in one click, edit your cloud store independently, and personalize every store Batch copy store templates to different types of display stores The headquarters grants permissions to allow each store to independently decorate their cloud store ## Slide 25 4 PC Official Store WeChat Mini Program H5/App Store Mobile checkout/Poster QR code Using multiple touchpoints including WeChat Mini Programs, H5 pages, APP stores, Alipay Mini Programs, and physical stores to enhance brand perception, strengthen brand identity, ensure consistent value delivery, and create a seamless shopping experience. Store Conversion-Multi-Device Omnichannel Support Alipay Mini Program ## Slide 26 Livestream Commerce Through the livestream on the WeChat Mini Program, fans can make reservations via the merchant's brand Mini Program, get coupons, watch the livestream, interact with the streamer, and places orders. Pre-livestream Sharing Live stream like/ forward/interaction Get coupon, browse through the products Add to shopping cart ## Slide 27 Enhance fan stickiness through targeted content by integrating content creation, video production, distribution and user fission. Drive fan engagement with high-quality content, trigger organic user sharing, and ultimately boost sales performance. Content Marketing Recommendation Posts Main Image/ Video Purchase Articles Like/ Collect/ Share UGC - Interact with Followers to Enhance Stickiness and Boost Sales ## Slide 28 Limited-time offer 13 types of promotions: group buying, flash sale, limited-time offer, discount/gift/rebate, coupon, product limit, premium purchase, bundle, live stream, hot recommendation, and event registration 6 member marketing features: targeted promotions, member priority purchases, automated marketing, member level management, paid membership cards, and new customer marketing Group Buy/ Flash Sale Buy at a premium Full purchase/Full discount coupon Bundle Products Marketing Conversion: 20 Promotional Campaigns to Boost Sales Conversion ## Slide 29 Developing social distributors is an important means to expand sales channels and increase brand influence General headquarters Stores Salesperson/Service Staff/ Promoter Promotion rewards Promotion rewards Reward consumers with promotion points or privileges Offer incentives such as points or cash rewards to sales assistants or partner promoters Calculate performance Online consumption In-store spending Promotion records Member Center records recommended relationships and purchase history Promotion records Member Center records recommended relationships and purchase history Distribution Conversion: Enhancing Conversion and Sales Through Distribution ## Slide 30 Distribution Conversion: Enhancing Conversion and Sales Through Distribution Promote and distribute: Promoters dont need to open a store. They can share stores and products to bind relationships. Promoters earn commissions for successful orders. Virtual Store: Merchants can set additional distribution tasks (up to 3 tiers). Complete the tasks posted by the merchant within the month to earn extra bonuses. Withdrawals: See earnings per order at a glance. The commission dashboard shows your total bonus and withdrawable amount in real time. Withdraw via WeChat for instant funds. Recruitment of distributors Recruitment of distributors Share products and list them on Westore Check distributor performance Promote members through distributors ## Slide 31 Sales Conversion - One-on-One Personalized Shopping Assistance 3 Through WeCom, sales assistants help brands build personalized one-on-one relationships, boosting both sales performance and service efficiency. Service and sales scenarios for customers in-store When customers are in the store, the sales assistant reviews their member details and product recommendations, then suggests items they might like to boost conversion rates. Consumer care and secondary marketing scenarios after checkout After customers leave the store, we deliver relevant event information and lifecycle support to boost repurchase rates and conversion rates. ## Slide 32 By leveraging community-based networks and group leaders professional connections, we enable online community sales with guaranteed fulfillment, thereby enhancing customer retention. Support product minimum order quantity settings, manage community group-buying activities, and allow group leaders to publish events with one click. Share the event in the group for members to join the group purchase. After the group is formed, headquarters ships the orders, and the group leader picks up and verifies the delivery at the event pickup point. Community Leader Sales Conversion The business model is initiated by the team leader, with community residents placing orders through the mini-program, and the team leader receiving commissions. Shopex has served numerous brand projects, playing a significant role, especially during the pandemic. ## Slide 33 4 Leader Select Products , One Click to Launch Event Add Self-pickup Point, Group Buying Event Sharing Community Group Buying Scenarios Group Leader Campaign Product Release & Verification ## Slide 34 Shopex Employee Sales Solution Verify identity Log in/ Place orders Staff internal purchase Separate friends & staff quota Paid Order source Delivery Export the order Share with friends/family Forward mini-program Upper limit of persons invited Friends register and bind Monthly scheduled order confirmation & export phone number account email Staff+Friends share quota First-come, first served with limited quantity limit amount(xx RMB) per employee limit quantity Employees snap up first Three different scenarios Employee- only Purchase amount limit: RMB xxx per person Minimum amount per order Role: only internal employees Pending order list Price/ Sellable inventory Whitelist Import New companies Internal purchase Order Mgmt Member Mgmt Not Paid Set cancellation timeout Staff or their family/friends Delivery Upload the employee whitelist in the backend, or connect the internal shopping mall to your CRM/internal system. Log in and verify your identity with your mobile number, employee ID or work email. During the internal sale, employees have purchase limits on both item quantity and amount. Employees can share their quota with family and friends, and invite them to join the event. Family and friends can authorize and bind the referral relationship by using the card shared by employees. Internal employees Backend ## Slide 35 Transaction services-Delivery, self-pickup, same-city delivery 2 Select the optimal delivery plan based on customer location, delivery address, and store inventory to enhance service experience. Product Selection and Settlement Pick up in a store Consumers can pick up items from stores as needed Delivery/Store Fulfillment Based on store inventory within N kilometers of the delivery address Check if store same-city delivery is supported User Cloud Store Same-city delivery ## Slide 36 Transaction Service-Manage store products, orders, and self-pickup verification on mobile Mobile Store Management The ECShopX merchant platform provides comprehensive store management features including product inventory, order tracking, after-sales service, QR code verification, and real-time notifications, significantly enhancing order fulfillment efficiency and product management capabilities. Product Management Order delivery, self-pickup After-sales management ## Slide 37 Transaction Service-Cross-Store After-sales Service 1 Request after-sales service Return via express or in-store Return to original store or to another store Process after-sales service through the customer service portal or backend Send the package back for after-sales service or have the customer return it to a nearby store ## Slide 38 1 Transaction Service - Customer Service Wechat Miniprogram Customer Service Integrate with 3rd party Customer service: Meiqia, Suda, enabling independent customer service reception for each store. ## Slide 39 Member Digitization - Unified Management 4 Help brand enterprises establish efficient channels for customer engagement and activation Member Portal Consumer scenario Online Offline Store/Exhibition/Event Follow the official account or mini program Sign up for free Free Points Follow to get coupons Discount now …… Buy online Claim in-store discounts Customer in-store Offline Events Store Services Store discounts …… Offline Verification Traffic Conversion & Retention Offline Store Lead Generation ## Slide 40 4 Online Offline Membership, Asset Connect Membership Card Member Points Pass CRM Member integration enables unified online-offline benefits for customers consumer Get coupons online Offline store coupon redemption Online exchange and deduction Collect points at the store Online membership level discount Enjoy offline benefits Online shopping, sign up for points Offline registration and shopping points Offline member level benefits Enjoy premium benefits online ## Slide 41 Membership Portal Through the membership portal, company can leverage various methods to offer member benefits, spending rewards, points, and promotional activities, enhancing the value of corporate membership for customers and significantly improving retention. Member points Coupon Mall orders Premium paid member Membership level Point mall My recommendation Support Address management Pick-up order Value card Membership Portal My collection Comments/ After sales Group buying My sharing ## Slide 42 1 Coupon for new member Price for different membership levels Member benefit Premium paid member Loyalty program delivers customized value at every touchpoint: Welcome gifts for new registrants, premium benefits for subscribed members, tiered discounts based on status, cash-equivalent point redemptions, smart coupon targeting, and one-on-one guide service - all working together to deepen customer trust and promote repurchase. Various Membership Benefits ## Slide 43 Member Scenario Marketing - Rapidly Boost Member Engagement 1 The built-in member scenario module supports over 10 tag dimensions (e.g., "Member Registration Gift", "3-Month Inactive Gold Members", "Member Day") for free combination to execute marketing tasks. ## Slide 44 Membership Points Registration and placing orders will earn corresponding points, which can be used for purchases, deductions, or redemption. ## Slide 45 Mobile Store Operation Terminal - Digital Empowerment Scan & Go Coupon verification Pick-up in store Ship from Store Ship from PA Call logistics to ship Distribution Scenarios Empower sales for social distribution in community, group, Wechat Moments, etc. After-sales Management Order check and approval Mobile Payment Face-to-face scan for payment Mobile payment collection 3rd party POS integration Enhance Efficiency Mobile Terminals Sales Scenarios Dedicate QR code for PA promotion, online sharing, order for customer, etc. Product Management Store product management On/Off-shelf Order Management In-store shipment, pickup Order cancel, remark The system provides mobile, integrated digital empowerment for stores, covering the entire process from products to sales to order fulfillment through Mobile Store Operations. This includes online product listing/delisting management, salesperson sales, distribution, mobile checkout, assisted ordering, merchant self-delivery, mobile order management for shipping, after-sales services, and in-store pickup. ## Slide 46 Mobile Store Operation Terminal - Store Product Management Manage the addition, editing, listing, and querying of store products. Manage products Add products Query products Edit product list ## Slide 47 Mobile Store Operation Terminal - Order Management Order shipment, self-pickup and verification, order cancellation, order remarks, price change for orders pending payment Order management list Order delivery Order cancellation/ Price change Pick-up verification ## Slide 48 Mobile Store Operation Terminal - After-sales Management Order after-sales management and processing, review, customer service remarks, and customer contact After-sale order After-sale reject After-sale contact customer After-sale accept ## Slide 49 Mobile Store Operation Terminal - Mobile Checkout The store assistant helps customers create membership, place orders via mobile devices, and when customers show their wechat or Alipay payment codes, the staff can scan the codes to receive the payment. For cash payment, the staff can directly create an order after confirmation. Add the Products Shopping Cart Scan & Pay Query Customer ## Slide 50 Mobile Store Operation Terminal - Merchant Self-Delivery The shop owner or staff self-deliver​ the orders to consumers. The shop assigns orders to professional or external delivery personnel for delivery. Merchant Self-delivery Self-delivery Shipment Order Tracking Records Update Shipment Status ## Slide 51 Mobile Store Operation Terminal - Deliveryman Management Add, edit, allocate deliverymen, and query the performance ranking of deliverymen Manage deliverymen Add deliveryman Order allocated to deliveryman Delivery fee ranking ## Slide 52 Deliveryman Terminal - Order Shipment & Aftersales The administrator assigns orders to deliverymen. The deliverymen can view the assigned orders on the delivery terminal, carry out packaging, dispatch the goods, and update the delivery status, including "In delivery" and "Delivered". They can also take photos, upload the pictures and add remarks for explanation. Deliveryman terminal Order delivery Delivery performance Order after sale ## Slide 53 1 We have identified five core business units to support the brands growing needs in the new retail sector. Marketing center Sales center Fulfillment Center Settlement center Analytic center Cloud Store Solution Overview-5 Business Centers Multi-terminal omnichannel Multi-channel sales conversion Transaction service Member Operations Live Broadcast Brand Empowers Stores Customer acquisition Customer Conversion Customer retention Sales Promotion Fission sharing Order routing Inventory sharing Express/Pickup Logistics track Settlement center Separate account model Profit sharing Data tracking Flow analysis Source analysis Effect analysis ## Slide 54 Fulfillment Center-Omnichannel Order Fulfillment Process PART 03 Smart Order Routing: Streamlines multi-channel orders for the fastest possible delivery, generating routes that best align with brand operations. Fulfillment Platform add ： Place an order Dispatch Review Split Intelligent routing SAP reconcilation Store receipt/shipping Order Routing Online and offline One Inventory Warehouse cost reconciliation with actual bill Can be split to individual SKUs according to rules Meet the store Express/Pickup warehousing system Go to warehouse Traditional practice: Consumers place orders Logistics delivery Front-end store store consumer Omni-channel order capture Compliant with platform safety regulation Automatic flow, less manual work Financial Reconcilation Function Upgrade Highest fulfillment Speedd Most efficient supply chain management Optimal Customer Experience O2O fulfillment ## Slide 55 Customer/Sales Platform Customer Service Warehouse/Logistics Place an order and pay Auto Order Capture Generate order System automatic confirmation Check payment status Check order type Check if the actual inventory is sufficient Assign based on warehouse store priority Split orders based on predefined rules The system cannot process the order System automatic distribution Assign orders by type Select customer service Manual confirmation, edit Order picking Verify and package Confirm and ship Logistics Delivery System automatically handles invoice Store Order picking Verify and package Confirm and ship Logistics Delivery Accept order Exceeds the maximum order quantity for the store The store declined the order Update order status Optimize order processing workflow: process online orders for offline delivery, and ship offline orders online ## Slide 56 Virtual warehouse sharing enables multi-channel inventory coordination to maximize sales, prevent overstocking, and improve inventory turnover. Inventory can be manually allocated, proportionally distributed, or dynamically allocated among different channels based on specific algorithms. Automatically reallocate inventory between channels when a channels inventory falls below a specified threshold. When conducting a large-scale promotion on a specific channel, you can allocate inventory dedicatedly to that channel. Available inventory Warehouse physical inventory intelligent inventory management Quota/Shared Inventory Custom rules for automatic deployment Merchant Warehouse Channel of distribution Corporate physical stores Various cloud stores Store inventory Warehouse in transit inventory O2O Supply Rule Management Sales resource allocation Warehouse and Store The inventory allocation mechanism for physical stores and cloud stores ensures maximum sales and prevents overselling ## Slide 57 Online-to-offline integration enables seamless omnichannel management of products, orders, inventory, logistics and members Online members Offline members Online coupons, points, and promotions Offline coupons, points, and promotional fulfillment order for goods order for goods Goods, Inventory Goods, Inventory logistics Express/Pickup Cloud Store ERP/POS CRM Supports the integration of a fully centralized business closed loop, enabling seamless connectivity of business systems for clients. The system is based on an open architecture structure, enabling scalable integration solutions. ## Slide 58 1 We have identified five core business units to support the brands growing needs in the new retail sector. Marketing center Sales center Fulfillment Center Settlement center Analytic center Cloud Store Solution Overview-5 Business Centers Multi-terminal omnichannel Multi-channel sales conversion Transaction service Member Operations Live Broadcast Brand Empowers Stores Customer acquisition Customer Conversion Customer retention Sales Promotion Fission sharing Order routing Inventory sharing Express/Pickup Logistics track Settlement center Separate account model Profit sharing Data tracking Flow analysis Source analysis Effect analysis ## Slide 59 4 Cloud Store integrates Huifu and UnionPay Businesss payment splitting services, delivering a compliant, secure, and flexible payment aggregation solution. It empowers e-commerce platforms to achieve digital transformation through multi-tier account management, aggregated payments, and efficient settlements. Settlement Center-Integrates Multiple Sub-account Services PART 04 ## Slide 60 4 Benefit distribution scenario Cloud Store Consumer Store Online browsing Store visit KOL shopping guide member distribution Recommendations, Shares, Live Streams, and Communities Orders Payment Fulfillment Benefit allocation/ Calculation Salesperson commission KOL commission Member Points Commission on distribution Fulfillment store payment Marketing apportionment Place orders for customers ## Slide 61 Platform Unified Collection and Automatic Payment Distribution 1.Places online order (¥5,000) Account System Merchant Account 2.Call aggregated payment Main merchant Huifu Reserve Fund Outbound payment Consumer Bank Account Inbound payment Store Bank Account Store Consumer Settlement Ratio: Merchant (Platform) Charges 10% Service Fee 3.Confirms receipt Merchant Guarantee Account 5.Confirms order/processes refunds/applies marketing subsidies 6.Confirms payment of ¥4,500 4.Settles payment of ¥4,500 Automatic settlement or manual withdrawal Refunds returned via original channel Refunds returned via original channel Merchant Platform Business Flow Transaction Flow Finance Flow Customers paid online and confirmed shipment received ## Slide 62 4 Service Provider Mode-Recipient is a store The consumer makes an online payment, confirms receipt, and requests payment. account one-panelled door body tie Store account + 5000 yuan 3.Call aggregation payment Primary merchant remittance/UnionPay reserve Withdrawal consumer bank account Deposit store bank account store consumer 2.pack the product Store guarantee account 5.Call order confirmation 6.Confirm payment of 5000 yuan 4.Settlement of payment: 5000 yuan Auto settlement or Active withdrawal Refund via the original payment method Refund via the original payment method Headquarters Business Flow Transaction Flow Cash Flow 1.Purchase a phone online through the stores salesperson, pay 5000 yuan, and complete the order. ## Slide 63 WeChat Pay - Store Merchant Account Collection Consumer Store A → Payment goes to Store A’s WeChat Merchant Account Each store can set up its own WeChat Pay merchant account as its collection account. Based on pre-set transaction attribution logic (such as LBS location, source store ID, member affiliation, etc.), the system determines which store the order belongs to and completes the transaction by calling the corresponding WeChat Pay merchant account parameters. Directly connect to WeChat Pay to access its standard capabilities and resources, enabling multi-subject settlement for Mini Programs. Transaction funds are directly settled by WeChat Pay into each merchant's account. The backend of the platform's Mini Program can associate with up to 50 WeChat Pay merchant IDs (i.e., 50 stores). For additional requirements, please contact WeChat official support. Store A Store B → Payment goes to Store B’s WeChat Merchant Account Store C → Payment goes to Store C’s WeChat Merchant Account Store B Store C LBS Positioning With Store ID Store Product Place order & pay Place order & pay Mini Program Mall Submit order Choose Home delivery/In-store Pickup Place order & pay Payment goes directly to the store’s WeChat Merchant Account ## Slide 64 1 We have identified five core business units to support the brands growing needs in the new retail sector. Marketing center Sales center Fulfillment Center Settlement center Analytic center Cloud Store Solution Overview-5 Business Centers Multi-terminal omnichannel Multi-channel sales conversion Transaction service Member Operations Live Broadcast Brand Empowers Stores Customer acquisition Customer Conversion Customer retention Sales Promotion Fission sharing Order routing Inventory sharing Express/Pickup Logistics track Settlement center Separate account model Profit sharing Data tracking Flow analysis Source analysis Effect analysis ## Slide 65 Integrate with third-party data platforms to track multi-dimentional operation data. Gain insights into the core of operations from multiple dimensions such as traffic, attribution, products, stores, users, and events. Accurately grasp the operation dynamics and drive business growth. Youdata SDK Integration 3rd Party SDK Integration Data transformation Promotion Engine Store data tracking points Traffic Attribution Product Store User Event Data analysis Dashboard User segmentation User reach User Personalized Recommendation Analytic Center - Track Business from Multiple Dimensions PART 05 ## Slide 66 Data Analysis - Full-link Business Tracking User User segmentation User lifecycle analysis Transaction trend Store Store ranking Store operation analysis Store event effects …… Campaigns Effectiveness evaluation Conversion Monitoring Long-term tracking …… Attribution System Group sharing Search …… Product TOP SKU ranking Funnel analysis Product selection for channel …… Traffic Overview Traffic metrics Order data Conversion metrics …… ## Slide 67 Data Analysis - Clear Visibility of Operation Data 4 Seek high - quality channel resources and adjust marketing strategies. Conduct in - depth analysis of consumer product preferences and long - term effect performance. Analyze user behaviors and paths for optimizing products. Channel Sales Trend Visitor Behavior Overview Insight Report ## Slide 68 Intelligent Guide+Offline Flash Store Retail Model Watsons has over 3,600 stores and more than 65 million members in over 470 cities across China, making it a well-known retail chain for health and beauty products in the country. Shopex helps Watsons China enter the era of social retail, collaborating with WeCom to provide customers with a new one-on-one shopping experience. Staff can place orders for customers in real time, and customers can choose from 1-hour lightning delivery, pickup at the store within 30 minutes after ordering, home delivery within 60 minutes within 3 kilometers, or nationwide express delivery. Front-end: The new retail mini-program empowers Watsons marketing management Digitize offline operations to build a customer acquisition matrix centered on physical stores and sales assistants, while leveraging offline experience to redesign online services. Backend: The business middle platform empowers Watsons overall operations. From zero to over 10,000 daily orders in just two days, the mini-programs transaction volume surpassed 2 million yuan on its second day of launch. Cosmetics WeChat Work contacts members Pick up in-store, lightning-fast delivery within 1 hour The Digital Operation of Watsons Sales Network Physical stores store A store B store C Personal Cloud Store Member Points Store discounts Tmall east of Beijing else Watsons Cloud Store Third-party sales platform private traffic private traffic public domain traffic Business middle platform shopping guide user Watsons ## Slide 69 Headquarters and stores: Omni-Channel O2O Innisfree (Yves Saint Laurent) is a Korean cosmetics brand developed by AmorePacific, the nations leading cosmetics conglomerate. It represents a naturalistic approach that seamlessly blends high technology with natural ingredients. The brands core values—naturalness, health, simplicity, and fashion—have guided its journey since the launch of its first product. By leveraging cutting-edge technology, Innisfree continuously enhances its offerings, striving for the perfect harmony between nature and the skin. 1. An integrated O2O model combining brand operations with both directly-operated and franchised chain stores 2. Consistent omnichannel experience for consumers 3. Shared Benefits Between Brand and Stores 4. By integrating WeCom for digitalized sales guidance, the daily order volume surged 50% in March, surpassing 1,000 orders. innisfree Cosmetics ## Slide 70 1. Enables the establishment of freely accessible user channels and touchpoints for brands and stores, forming a user pool. 2. Centers on users and focuses on products, leveraging marketing and service methods to synergize online and offline channels. 3. Users and channel orders serve as the primary sources, forming a business chain (lead generation, potential customers, transactions, members, services) and a data closed loop. 4. Achieves multi-level, multi-role, segmented management and operation of the online and offline mall. KUKA Home's Membership Model in B2B2C+O2O E-commerce Platform Kuka has sales channels including dealer stores, Tmall, JD.com and so on; in October 2016, Kuka Home Furnishings was successfully listed on the Shanghai A-share Market with the stock code 603816; Hangzhou direct-operated stores; national franchised stores; the number of its omni-channel retail stores has increased to 6,486. 顾家家居 Appliance ## Slide 71 Vertical TOP brands integrated innovation in social retail Golia, with Global Discovery as its brand core, is the first brand to go global, having traveled and accumulated experiences in over 20 countries, discovering and sharing the beauty of the world for Chinese female consumers. Over the past decade of Global Discovery, it has explored and gathered, blending trends with local cultures to create Shao Shu womens clothing that combines elegance and fashion. Clothes Goelia 1. Integrated offline and online services 2. Store shop assistant coordination 3. New trend social marketing 4. Diverse and Innovative marketing approaches Brand Headquarters End-user Enterprise Business Middle Platform Member Center Membership Upgrade distributive fission place an order (Inventory / Order / Shipping / After-sales service, etc.) settle accounts Payment for goods or service commission Shelf extension Salesperson leaving the store Store pickup/verification Schedule a home visit 3rd Party Payment Operational Marketing abutment Enterprise Operating System Store/Merchant (Franchise/Direct/Counter) Sales Assistant Mobile Terminal Smart store display Online Store ## Slide 72 Case: LACOSTE LACOSTE To tackle the common challenges in fashion retail between limited inventory and surge in orders, adop a "light & fast" social e - commerce approach aimed at brand exposure, membership conversion and sales revenue growth. From March 27th to 28th, 2019, Shopex assisted LACOSTE in launching a "Limited - time Pop - up Store" (online flash store model). The WeChat mini - program promoting LACOSTE's collaborative art collection attracted over 1,700 new members. Clothes ## Slide 73 4 Headquarters centralizes control and provides independent trading systems for each distributor. Standardization (UI, consumer experience, pricing, and product materials). Distributors maintain high operational autonomy (marketing, campaigns, and independent billing), each managing their own retail systems. The headquarters empowers distributors with integrated online-offline retail capabilities, eliminating fragmented operations. AAR+ (Authorized Dealer Stores): Store/Distributor/General Agent/Brand Owner-a four-tier model APR (Premium Dealer Stores): A three-tier model involving stores, dealers, and brands Support mode Case: Apple China ## Slide 74 Expand sales platforms, increase the brand’s sales touchpoints and empower distributors to drive sales growth. Reduce the logistics costs of order fulfillment. Build a sales network: With 1.5 million physical stores across the country, we will connect them to achieve direct reach to all outlets and construct a large-scale sales network. Strengthen connections with consumers and enhance the brand awareness of the group’s product categories. Jinlongyu: Community Group Buying Mini-Program Homepage Group Buying Self Pickup ## Slide 75 THANKS！