--- title: page17-marketing-system description: 文本抽取：产品介绍演示/ECshopeX/en/page17-marketing-system updated: 2026-11-04 tags: [原始文档, 抽取, 产品介绍演示] source: 产品介绍演示/ECshopeX/en/page17-marketing-system source_type: txt source_hash: 3e04cfed834a extracted_at: 2026-11-04 quality: ok --- --- source: 产品介绍演示/ECshopeX/en/page17-marketing-system.html type: html size_kb: 32 category: ECshopeX quality: ok --- ECShopX — Full-Funnel Marketing System ECShopX Product Overview17 / 22 Full-spectrum marketing system A Full-Lifecycle Marketing System for Acquisition, Conversion, Retention, and Referral Growth The Shangpai Mall marketing system covers coupons, promotions, member automation, viral distribution, O2O scenarios, content communities, and platform-merchant collaboration, turning marketing from isolated campaigns into an orchestrated, traceable, and scalable operating system. 17 Coupons as the base, promotions as the core, members as the hub, automation for efficiency, virality for growth ECShopX unifies coupons, promotion rules, member benefits, points, automated outreach, social virality, distribution promotion, O2O store visits, and merchant campaigns into one marketing system, supporting complex operating scenarios from B2C and O2O to B2B2C / S2B2C. Coupons and voucher packsPromotional campaignsMember automationViral distributionO2O marketingPlatform-merchant integrationAI operations MARKETING SYSTEM Not a pile of tools, but a growth engine built from marketing capabilities Brand marketing must solve new customer acquisition, order conversion, average order value growth, repeat purchase, social spread, store traffic, and merchant collaboration at the same time. Shangpai Mall centralizes these capabilities in one backend so operations can combine campaigns by audience, product, channel, time, and scenario. AcquisitionConversionHigher average order valueRepeat retentionViral spreadStore traffic linkage Coupons and voucher packs Handles new customer gifts, member gifts, campaign voucher packs, and targeted coupon distribution. Promotional campaigns Covers threshold discounts, threshold gifts, add-on purchases, bundle purchases, flash sales, and purchase limits. Members and points Improve repeat purchase around member days, tier benefits, points rules, and exclusive discounts. Virality and distribution Amplify social spread through group buying, referrals, promoters, and commission systems. O2O store visits Connect offline scenarios with location-based services, store coupons, sales associate codes, and mini program materials. Platform-merchant collaboration The platform sets the rules, merchants run their own campaigns, and both participate in growth after review. 7 Core modules Coupons, promotions, members, automation, viral distribution, scenario marketing, platform collaboration. 20+ Marketing tactics Threshold discounts, threshold gifts, flash sales, purchase limits, group buying, referrals, coupon packs, member days, distribution, and more. Auto Automated outreach Trigger-based marketing such as birthdays, tier upgrades, paid membership, membership anniversaries, and member days. AI Smart operations support Helps with audience segmentation, offer combinations, campaign pacing, anomaly alerts, and recap insights. SYSTEM LOGIC Shangpai Mall marketing system: coupons at the base, promotions driving growth, members as the handoff, virality for scale Marketing is no longer just setting up a discount on the fly, but continuous operations around the customer lifecycle: first use coupons and campaigns to drive traffic and conversion, then use member tags, points benefits, and automation rules to increase repeat purchase, and finally expand growth boundaries through social virality, distribution promotion, and O2O store visits. Base traffic captureCore conversionPrecision retentionSocial viralityScenario expansion 01 COUPON & CARD Coupons and voucher system: a basic acquisition and conversion toolkit Coupons are the foundational asset of the marketing system. Shangpai supports unified management of a coupon's lifecycle, inventory, validity period, applicable scope, claim records, and distribution results so benefits remain controllable, traceable, and combinable. Coupon Coupon management View active, pending, and expired coupons in one place and manage type, title, validity period, inventory, claims, and usage. Discount Discount coupon Supports specified products, categories, tags, and brands, with configurable discount amounts, usage thresholds, and eligible audiences. Reduce Threshold reduction coupon Set threshold-based reductions by product, category, tag, or brand to directly drive conversion and higher basket size. Redeem Redemption coupon Suitable for online and offline redemption scenarios, with member-specific access for gifts, services, or benefit redemption. Pack Voucher pack management Combine multiple coupons into a themed voucher pack, ideal for new customer gifts, member gifts, holiday gifts, and campaign gifts. Record Coupon issuance records Track issue time, operator, quantity issued, failures, and claim results for easier operational follow-up. 02 PROMOTION ENGINE Promotional campaign system: directly drive purchase decisions around products and carts Promotion rules cover threshold discounts, threshold gifts, limited-time offers, add-on purchases, bundle purchases, flash sales, and purchase limits, and support progressive discount calculation so the final amount is clear and easy to compute. Standard promotions Threshold discounts, threshold reductions, threshold gifts Supports tiered rules based on hitting X items or X amount, ideal for raising basket size, clearing inventory, and encouraging bundle purchases. Bulk discountThreshold reductionThreshold giftTiered rules Product promotions Limited-time offers, add-on purchases, bundle purchases Limited-time pricing on specified products, add-on purchases after hitting a threshold, or bundling a core product with complementary items. Limited-time priceAdd-on purchaseComplementary bundleBundle discount Special promotions Flash sales, product purchase limits For bestsellers, new launches, co-brands, and scarce inventory, low-price rush buying and purchase limits create both conversion peaks and scarcity. Flash salePurchase limitMember tier restrictionScarcity Stacking logic Clear and calculable discount stacking Supports progressive calculations for promotions such as limited-time markdowns, bulk discounts, and threshold reductions, reducing mismatches between front-end display and back-end accounting. Rule priorityDiscount simulationTransparent pricingConsistent accounting 03 MEMBER AUTOMATION Member marketing and automation: turn precision operations into system rules By using member segmentation, tags, points, tiers, benefits, and trigger-based coupon issuance, the system automates marketing from new customer activation to repeat retention. Upgrade from "everyone gets the same coupon" to automatic triggers based on member relationship, behavior, and lifecycle New member registration, birthdays, tier upgrades, paid membership purchases, membership anniversaries, and member days can all become automation touchpoints. Points rules can also be configured in detail around products, amounts, caps, delays, and redemption ratios. New customer activationPoints rulesMember tagsExclusive discountsAuto coupon issuance New customer marketing After new member registration, coupons, points, or paid membership card benefits can be issued automatically to lower the first-order barrier. Points system Earn points based on product or amount ratio, with settings for shipping inclusion, monthly caps, delayed issuance, redemption caps, and cash offset ratio. Points tactics Supports points appreciation during campaign periods, double points on member days, and extra point rewards to increase engagement. Targeted marketing Provide exclusive discounts, benefits, coupons, or priority purchase access to members with specific tags during a defined period. Sign-up New member registration Auto issue coupons, points, or guide paid membership card purchases. Birthday Birthday member Automatically send exclusive coupons during the member's birthday period. Upgrade Member upgrade Automatically trigger benefits, voucher packs, or point rewards when a tier is upgraded. Paid Paid member Automatically issue the corresponding benefits after purchase of a paid membership card. Anniversary Membership anniversary Send exclusive coupons on the registration anniversary to strengthen the relationship. Member day Fixed member day Set yearly, monthly, or weekly cycles and automatically send member-day offers. 04 FISSION & DISTRIBUTION Virality and distribution: expand the growth radius through social relationships Shangpai supports group buying, group completion, referrals, promoters, promotional QR codes/posters, and commission settlement, turning social relationships into low-cost acquisition and sales growth. Group Mini program group buying Set group-buy products, group-buy price, required participants, and validity period to encourage users to share and complete the group purchase. Join Group-completion bot / group filling Can automatically fill incomplete groups, showing the incomplete-group list on the front end to improve completion rate and user experience. Assist WeChat referral assist Invite friends to help reduce the price; once the target number is reached, users get the lower price and the reach expands. Distribution Basic distribution settings Enable distribution, configure withdrawal thresholds, rebate model, commission rate, and promoter storefront. Agent Promoter management Manage promoter information, levels, hierarchy, performance, and downline development. Product Distribution products Set distribution commissions for products and support tiered task commissions by amount or quantity. Code Promotion tools Generate promotional QR codes, posters, and mini program cards to help promoters spread products more easily. Commission Commission settlement Supports commission viewing and withdrawal requests, covering common settlement methods such as WeChat Pay and Alipay. 05 SCENE MARKETING Scenario-based and O2O marketing: extend online campaigns into stores, internal purchase, and content communities Marketing does not only happen in online stores; it also happens in stores, with sales associates, in employee purchase, and in consumer content communities. ECShopX supports multi-scenario linkage so campaign entry points are closer to real consumption contexts. LBS Nearby store recommendations Recommend and switch to nearby stores based on location, giving consumers campaign entry points that better match local scenarios. Coupon Store coupon traffic capture Issue store coupons online to bring consumers into stores for consultation, experience, redemption, and return visits. Sales Sales associate materials drive store visits Link sales associate service and store traffic through Enterprise WeChat codes, mini program posters, and mini program cards. Buy Employee purchase campaign Configure limited time, purchase limits, quotas, and exclusive pricing for employees and their family/friends to combine benefits with operations. Proof Identity and quota Supports employee verification of family/friend identity and shared spending quota to keep the employee purchase boundary clear. UGC Content-led discovery notes Consumers publish image-text or video notes and associate products, turning content into a conversion entry point. Interact Community interaction Interactive features such as comments, likes, follows, and saves help brands build a content community ecosystem. AI Content support AI can help identify high-potential content, generate campaign scripts, recommend content-led discovery products, and optimize outreach pacing. 06 PLATFORM + MERCHANT Platform and merchant integrated marketing: multi-party collaboration under unified rules In B2B2C / S2B2C models, the platform must unify marketing rules and brand tone while preserving merchant flexibility in store operations. PLATFORM Platform-created campaigns The platform can create unified marketing campaigns, set campaign rules, participation scope, review standards, and pacing, and merchants can choose to participate according to the rules. Unified campaignsUnified rulesUnified review MERCHANT Merchant self-operated stores Merchants configure coupons and promotional campaigns on the store side and launch them after platform review, preserving operational flexibility without compromising platform governance. Merchant couponsStore promotionsPlatform Review MARKETING OS A closed-loop, efficient, scalable digital marketing operating system The Shangpai Mall marketing system covers traffic acquisition, conversion, basket growth, repeat purchase, virality, store visits, and platform collaboration. It reduces operating costs through automation rules and adapts to complex retail businesses through multi-scenario capabilities. Traffic acquisitionConversionRepeat purchaseViralityStore visitCollaboration AI AI moves marketing from experience-based configuration to intelligent orchestration Based on member tags, product performance, campaign data, and channel conversion, AI can help generate campaign plans, recommend coupon pack combinations, forecast discount costs, identify abnormal campaign performance, and automatically produce recap recommendations. Audience segmentationCoupon pack recommendationsCampaign forecastingCost estimationRecap insights Contents01020304050607080910111213141516171819202122