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ECShopX - Product Capability Architecture Stack
ECShopX Product Overview21 / 22
Product Capability Architecture
Full ECShopX Product Capability Stack
From the platform backend, suppliers, and stores to consumer touchpoints, store operations, and delivery staff, ECShopX forms a full-stack commerce capability covering products, transactions, members, marketing, content, stores, supply, finance, data, and configuration.
Not a single-point feature set, but a multi-role collaborative product architecture
The ECShopX capability system revolves around the platform, merchants, suppliers, stores, consumers, and local service staff. The front end handles transactions and interactions, the back end handles rules, supply, membership, marketing, data, and permissions, and store and delivery terminals handle offline service closure.
PlatformSupplier SideStore SideMini ProgramH5 StoreStore Operations SideDelivery Staff
7Role-Based Ports
13Platform Backend Domain
500+Detailed Functional Points
AICan support operational orchestration
STACK MAP
Stacked by business capability from the unified backend down to the underlying configuration
This layer is not a simple page-menu list, but an organization by product capability: consumer transaction touchpoints are on top, store and supply collaboration sit in the middle, and platform backend, data, finance, decoration, permissions, and open configuration form the base.
01 Touchpoint
Consumer Touchpoint Layer
Mini Program and H5 handle browsing, search, transactions, membership, community, live streaming, and promotion.
WeChat Authorized LoginMobile Number AuthorizationLBS PositioningHomepage ComponentsCategory/SearchProduct DetailsShopping CartOrder CheckoutMember CenterAfter-Sales RequestCommunity NotesMini Program Live StreamingPromoter Center
02 Store
Store and Branch Layer
The store side manages products, orders, members, marketing, and reports; the store operations side supports checkout, redemption, and on-site service.
Store Product ManagementProduct Listing / DelistingStore OrdersStore Member TagsStore Homepage DecorationStore CodeStore MarketingStore ReportsMobile CheckoutPickup RedemptionRedemption Code VerificationStore Messages
03 Supply
Supply Collaboration Layer
The supplier side handles product supply, materials, transaction processing, shipping templates, after-sales, and onboarding information.
Supplier ProductsAdd/Import ProductsProduct ReviewBatch OperationsInventory AlertsImage / Video AssetsOrder InquiryBulk ShippingAfter-Sales ListRefund LogShipping TemplatesSupplier Onboarding
04 Platform
Platform Operations Middle Platform Layer
The platform centrally accumulates product, member, store, supply, marketing, content, finance, and data capabilities.
Overview DashboardSelf-Operated ProductsStore ProductsProduct CategoriesOrder ListMember ListMember EntitlementsPoints rulesCoupon PromotionsAutomated MarketingUGC CommunityData Statistics
05 Foundation
System Configuration Base
Decoration, payments, SMS, maps, customer service, ERP, delivery, permissions, and sensitive data controls support global operations.
Mini Program DecorationCustom PagesStyle PaletteSplash AdsPayment ConfigurationSMS ServiceMap ServiceOne QR Code per PersonSubscription NotificationsCustomer Service ConfigurationERP IntegrationRole PermissionsOperation Logs
PLATFORM BACKOFFICE
Platform Side: 13 core functional domains in one unified backend
The platform side is the operating control center of the entire system, covering the complete backend capabilities from product modeling, supplier collaboration, member operations, and marketing campaigns to data, finance, decoration, and system configuration.
Platform 01
Products and Master Data
Unify product master data, store products, sales categories, and base product configuration.
Self-Operated ProductsStore ProductsProduct Import / ExportMember PricingInventory AlertsProduct CategoriesSales CategoriesProduct TagsSpecificationsBrandAttributes
Platform 02
Orders, After-Sales, and Finance
A transaction management closed loop centered on order processing, after-sales, refunds, transaction flows, and offline transfers.
Order ListStore OrdersBulk ShippingInvoice IssuanceOrder Price AdjustmentAfter-Sales ListAfter-Sales ReasonAutomatic CancellationAutomatic CompletionReturn and RefundTransaction OrderRefund OrderTransfer Review
Platform 03
Membership, Benefits, and Points
Centralize the operations of member identity, tiers, tags, points, paid membership, and outreach tools.
Member ListMember DetailsTier ModificationPoints AdjustmentGift CouponBulk SMSMember tagsMember TierPaid TierTier DiscountPoints rulesPoints LedgerArrival Notification
Platform 04
Stores and Self-Operated Network
Supports store profiles, in-store pickup, local delivery, store decoration, and store operating scope configuration.
Add StorePickup SwitchMerchant Self-DeliveryDada Local DeliveryEnable StoreStore CodeStore DecorationScope ConfigurationPayment ConfigurationHeadquarters Pickup PointReturn Address
Platform 05
Supplier and Supply Management
The platform can manage supplied products, review listings, supplier accounts, and supply chain product gross margin.
Supplier ProductsProduct FilterBatch OperationsProduct ReviewList Supplied ProductsGross Margin CalculationSupplier ListSupplier Accounts
Platform 06
Marketing Campaigns and Growth Tools
Coupons, promotions, member marketing, automation, viral growth, distribution, live streaming, and event registration are centrally configured.
Discount couponThreshold reduction couponRedemption couponCoupon PackFull Reduction DiscountSpend and SaveGift with PurchaseFlash saleLimited-Time OfferAdd-On PurchaseBundle PurchaseTargeted marketingGroup BuyingWeChat referral assistPromoterEvent Registration
Platform 07
Content, UGC, and Reviews
Soft articles, assets, articles, community notes, comment review, share configuration, and product reviews all share the same content foundation.
Soft Article ListSoft Article CategoriesAsset ManagementArticle ListShare CategoriesNote managementOfficial notesBadge ManagementTopic managementComment ManagementReview ConfigurationShare SettingsProduct Reviews
Platform 08
Reports, Decoration, and System Configuration
From analytics and page decoration to payment, permissions, customer service, ERP, and delivery configuration, this supports stable backend operations.
Product Sales StatisticsOrder Count StatisticsGMV StatisticsNew MembersStore Operations StatisticsExport RecordsMini Program TemplatesCustom PagesStyle PalettePayment ConfigurationOne QR Code per PersonERPSensitive DataDelivery SettingsOperation Logs
CONSUMER TOUCHPOINTS
Consumer touchpoints: Mini Program and H5 cover the full shopping journey
The Mini Program focuses on the WeChat ecosystem, authorization, live streaming, promoters, and community interaction; H5 focuses on lightweight access, login within WeChat, store display, and standard transaction flows. Both share backend rules for products, members, marketing, content, and orders.
Touchpoint 01
A complete commerce touchpoint within the WeChat ecosystem
Supports WeChat basic info, mobile number, and location authorization, covering homepage components, product search, categories, product details, cart, checkout, member center, community, and live streaming.
Mini ProgramBasic Info AuthorizationMobile Number AuthorizationLocation AuthorizationLBS StoreCoupon WidgetProduct GridCarousel AdsNavigation / SearchCategory Add-to-CartProduct RankingProduct TagsProduct VideoSingle-Item PosterWeChat PayPoints RedemptionInvoice IssuanceDelivery / PickupPaid memberAfter-Sales RequestMy Group BuysReferral CampaignPromoter QR CodeLive RoomCommunity Notes
Touchpoint 02
Lightweight access and cross-scenario transaction intake
Supports LBS, current store display, homepage components, category filtering, product details, cart checkout, WeChat authorized login, member center, and community interaction.
H5 StoreLBS PositioningCurrent Store DisplayCoupon WidgetProduct CarouselCarousel AdsSearch WidgetCategory ImagesProduct RankingPromotion DisplayCampaign DisplayProduct ReviewsShopping CartShipping AddressCoupon UsageMember DiscountPayment PageDelivery / PickupAccount Password LoginSMS Verification CodeWeChat AuthorizationPaid memberOrder ReviewMy Group BuysCommunity interaction
ROLE PORTALS
Role-Based Ports: suppliers, stores, store operations, and delivery staff each handle their own responsibilities
Different roles enter different workbenches, maintaining operational boundaries while sharing the same product, member, order, marketing, fulfillment, and data rules.
Role 01
Supplier Side: supply and transaction collaboration
Suppliers handle product submission, asset maintenance, inventory, orders, after-sales, shipping fees, and onboarding information.
Product managementAdd ProductProduct FilterBatch OperationsImport ProductsCopy ProductUpdate InventoryAsset ManagementAll OrdersExport OrdersBulk ShippingAfter-Sales ListShipping TemplatesRefund Failure LogSupplier OnboardingExport List
Role 02
Store Side: store operations workbench
The store can independently handle products, transactions, members, store pages, marketing campaigns, reports, and role permissions.
Product managementProduct Listing / DelistingH5 QR CodeOrder InquiryTransaction OrderAfter-Sales ListRefund OrderStore MembersMember tagsScope ConfigurationHomepage DecorationStore CodeStore PaymentsThreshold reduction couponFlash saleStore DataDelivery Staff PerformanceSensitive Data Request
Role 03
Store Operations Side: on-site store terminal
The store operations side is designed for on-site service and covers store products, orders, redemption, after-sales, mobile checkout, and message alerts.
Real-Time OverviewStore Product SearchAdd / Delist ProductOrder ViewBulk ShippingMerchant Self-DeliveryAssign Delivery StaffOrder NotesPickup RedemptionAfter-Sales HandlingScan to RedeemRedemption Code VerificationMobile CheckoutScan to Collect PaymentHold Order / Retrieve OrderStore Messages
Role 04
Delivery Staff: local delivery execution terminal
The delivery staff side handles merchant self-delivery orders, from accepting, packing, shipping, and delivering to after-sales follow-up and performance statistics.
Delivery OverviewOrder StatusOrder ListOrder DetailsTo PackCancel DeliveryConfirm PackedShip OrderPhoto NoteUpdate DeliveryRequest After-SalesAfter-Sales ListService MerchantsDaily StatisticsMonthly StatisticsAnnual Statistics
FUNCTION MATRIX
Functional List by Business Domain
If all ports are broken out, ECShopX capabilities can be grouped into the following functional domains, each of which can be called by the platform, store, branch, supplier, or consumer touchpoint.
Function Domain 01
Products and Supply
Product master data, supplier products, assets, inventory, and listing rules form the foundation of transaction supply.
Self-Operated ProductsStore ProductsSupplier ProductsImport ProductsProduct CategoriesProduct TagsSpecifications Brand AttributesAsset ManagementInventory AlertsProduct ReviewListing / DelistingGross Margin Rate
Function Domain 02
Transactions and After-Sales
Order processing, refunds, after-sales, transaction documents, and order rules form a transaction closed loop.
Order ListOrder InquiryBulk ShippingOrder Price AdjustmentInvoiceTransaction OrderRefund OrderAfter-Sales ListAfter-Sales ReasonAutomatic CancellationAutomatic CompletionGift PackagingShopping Reminder
Function Domain 03
Members and Benefits
Member identity, tags, tiers, points, and outreach capabilities support refined operations.
Member ListMember tagsMember TierPaid memberTier DiscountPoints EarnedPoints RedemptionPoints LedgerBulk SMSBulk Coupon DistributionArrival NotificationRegistration FieldsAccount Deletion Settings
Function Domain 04
Marketing and Growth
Coupons, promotions, automation, viral growth, and distribution make up the full-lifecycle marketing toolkit.
Discount couponThreshold reduction couponRedemption couponCoupon PackFull Reduction DiscountSpend and SaveGift with PurchaseLimited-Time Flash SaleLimited-Time OfferAdd-On PurchaseBundle PurchaseNew customer marketingTargeted marketingAutomated MarketingGroup BuyingWeChat referral assistDistribution Promotion
Function Domain 05
Content and Community
Content publishing, UGC notes, topics, comments, and reviews strengthen brand discovery and trust accumulation.
Soft Article PublishingSoft Article CategoriesArticle ListShare CategoriesNote managementOfficial notesTopic managementBadge ManagementComment ManagementReview ConfigurationProduct ReviewsShare Covers
Function Domain 06
Stores and Local Services
Store profiles, LBS, pickup, redemption, checkout, and delivery support integrated online-offline services.
Store ProfileStore CodeLBS StoreStore ScopeHomepage DecorationIn-Store PickupPickup PointMerchant Self-DeliveryDada Local DeliveryMobile CheckoutScan to Collect PaymentRedemptionDelivery Staff ManagementDelivery Fee Ranking
Function Domain 07
Data and Configuration
Operational reports, exports, traffic statistics, source tracking, and security permissions support management decisions.
Real-Time OverviewCustomer TrendsProduct StatisticsTransaction StatisticsGMV StatisticsMember StatisticsStore StatisticsExport RecordsMini Program Traffic StatisticsOne QR Code per PersonSensitive DataOperation Logs
Function Domain 08
Open and System Foundation
Payments, SMS, maps, customer service, ERP, shipping fees, and role permissions form the foundation of system operations.
WeChat PayAlipayAdapayUnionPay BusinessSMS ServiceMap ServiceReceipt PrintingWeChat Mini ProgramOfficial Account AuthorizationSubscription NotificationsCustomer Service ConfigurationERP BindingExternal Mini Program LinkShipping TemplatesSystem Roles
AI
The value of AI is in intelligent orchestration across the complete functional stack
When products, members, marketing, content, stores, suppliers, delivery, and data all live in the same product architecture, AI can generate operational suggestions, campaign configurations, user segmentation, content generation, anomaly alerts, and business reviews around real business objects.
Intelligent Product SelectionCampaign RecommendationsMember SegmentationStore RecommendationsRecap insights
Foundation
Why the stack matters: the more complex the business, the more it needs a unified backend
ECShopX is not a collection of small systems stitched together; it enables the platform, suppliers, stores, consumer touchpoints, store staff, and delivery staff to collaborate under the same product, member, marketing, data, and permission system. This allows brands to scale DTC, O2O, S2B2C, multi-store, multi-supplier, and local fulfillment on one base.
Unified ProductsUnified MembersUnified MarketingUnified ContentUnified DataUnified PermissionsMulti-Endpoint CollaborationOpen Extensibility
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